Matthias Walsh
Branding & Marketing
My skills
Multi-Channel Marketing
It's never good to treat your marketing channels like separate entities. SEO over here, paid ads over there, social media doing its own thing. The result is a fragmented message and a lot of wasted spend.
Multi-channel marketing is about making sure every channel is pulling in the same direction. Everything aligned, consistent, and feeding into each other. I specialise in building and managing multi-channel strategies that work as a system, not a collection of moving parts.
Email Marketing
Email is one of the few marketing channels you actually own. No algorithm, no restrictions, no platform pulling the rug out from under you.
It's a way to nurture and educate your audience until they're ready to buy, and it's a direct line to your existing customers for upsells, re-engagement, and keeping the relationship warm.
The people who already bought from you, and the people who almost did, are highly valuable sections of the audience, don't ignore them. I specialise in building email newsletters, targeted campaigns, and complex email flows built to drive sales.
Branding, Identity, and Design
Whether you're B2B or B2C, strong branding is one of the highest leverage investments a business can make. Strong branding builds authority, and authority is what marketing is built on.
Done right, your brand draws people to you, and puts you head and shoulders above the competition. Sales become easier, people start seeking you out, and your business gains momentum that compounds over time.
I specialise in all aspects of branding and design, but particularly website design, copywriting, logos and colour branding.
AI Automation
AI automation is about removing the bottlenecks that slow your business down. The right systems allow the same work to get done faster, with less friction, and at a scale that wasn't possible before.
I use AI automation throughout my own processes. Tools like Claude Code and Open Claw allow me to move faster and deliver more. But I can also build those systems inside your business, and create lasting infrastructure that speeds up workflows, and frees your team to focus on what actually moves the needle.
Conversion Rate Optimisation
CRO is about making the path you want visitors to take feel obvious, natural, and compelling. Through clarity, persuasion, and intentional design, you remove the friction that stands between someone landing on your page and actually taking action.
I specialise in on-page CRO design and copywriting, and then split testing to find out what's actually working and what isn't.
Partnership Marketing
Partnership marketing is one of the most underutilised growth levers in digital marketing. When done right, it turns other people's audiences into your own.
The idea is to find brands, creators, or platforms with compatible audiences, and build a relationship that puts you in front of that audience with borrowed authority. A warm introduction will always outperform a cold impression.
I specialise in identifying the right partners, structuring deals that benefit both sides, and building systems that keep those partnerships producing long after the handshake.
Multi-Channel Marketing
It's never good to treat your marketing channels like separate entities. SEO over here, paid ads over there, social media doing its own thing. The result is a fragmented message and a lot of wasted spend.
Multi-channel marketing is about making sure every channel is pulling in the same direction. Everything aligned, consistent, and feeding into each other. I specialise in building and managing multi-channel strategies that work as a system, not a collection of moving parts.
Email Marketing
Email is one of the few marketing channels you actually own. No algorithm, no restrictions, no platform pulling the rug out from under you.
It's a way to nurture and educate your audience until they're ready to buy, and it's a direct line to your existing customers for upsells, re-engagement, and keeping the relationship warm.
The people who already bought from you, and the people who almost did, are highly valuable sections of the audience, don't ignore them. I specialise in building email newsletters, targeted campaigns, and complex email flows built to drive sales.
Branding, Identity, and Design
Whether you're B2B or B2C, strong branding is one of the highest leverage investments a business can make. Strong branding builds authority, and authority is what marketing is built on.
Done right, your brand draws people to you, and puts you head and shoulders above the competition. Sales become easier, people start seeking you out, and your business gains momentum that compounds over time.
I specialise in all aspects of branding and design, but particularly website design, copywriting, logos and colour branding.
AI Automation
AI automation is about removing the bottlenecks that slow your business down. The right systems allow the same work to get done faster, with less friction, and at a scale that wasn't possible before.
I use AI automation throughout my own processes. Tools like Claude Code and Open Claw allow me to move faster and deliver more. But I can also build those systems inside your business, and create lasting infrastructure that speeds up workflows, and frees your team to focus on what actually moves the needle.
Conversion Rate Optimisation
CRO is about making the path you want visitors to take feel obvious, natural, and compelling. Through clarity, persuasion, and intentional design, you remove the friction that stands between someone landing on your page and actually taking action.
I specialise in on-page CRO design and copywriting, and then split testing to find out what's actually working and what isn't.
Partnership Marketing
Partnership marketing is one of the most underutilised growth levers in digital marketing. When done right, it turns other people's audiences into your own.
The idea is to find brands, creators, or platforms with compatible audiences, and build a relationship that puts you in front of that audience with borrowed authority. A warm introduction will always outperform a cold impression.
I specialise in identifying the right partners, structuring deals that benefit both sides, and building systems that keep those partnerships producing long after the handshake.